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Showing posts from December, 2018

What is Localization and Why We Need It

Many a time localization gets mixed up with translation. Most people confuse the two thinking they are the same thing. But, they are two entirely different processes. Localization is the entire procedure of adapting a certain product or content to a specific market or location.   Whereas, translation is the process of converting any text from the current language to another and is only a part of localization. It is a major aspect of the localization process, but localization is rather extensive in nature.  Localization services  involve adapting other elements into a target market. This includes: Altering designs and graphics to display translated text Converting to local units of measurements and also local currencies Modifying content to suit preferences Using proper formatting for elements like dates, phone numbers and addresses. Helps with legal requirements and local regulations Why We Need Localization? Now, since we have established the significant differenc